It’s no secret that email marketing is a highly effective way to market your business.
But success at email marketing depends on your ability to build and nurture an email list of engaged subscribers.
One of the best ways to achieve that goal is to send regular email newsletters to your subscribers.
A newsletter is a periodically-sent email that informs your audience of the latest news, tips, or updates relating to your products or services.
But what exactly is the purpose of an email newsletter? How can they help grow your business? And what should you include in yours?
What is the purpose of a newsletter?
Newsletters are one of the most powerful digital marketing tools at your disposal since they let you communicate directly with your prospects and customers in a personalized way by serving valuable content and relevant promotions straight to their inboxes.
Newsletters are better suited to educating and entertaining your subscribers than they are for making a sale. Receiving a newsletter should feel like getting an update from an interesting and helpful friend rather than a hard sell from a pushy salesperson.
That’s not to say that you should only use newsletters to keep in touch with your subscribers.
Ideally, your newsletter will motivate your readers to take some form of action, such as:
- Read your latest blog post
- Sign up for an upcoming event
- Check out a new case study
- Take part in a prize draw or giveaway
- Buy something from your online store
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